Mustafa Akindele | Luxury Brand Partnerships Consultant London

I am an independent brand partnerships consultant based in London, with twenty years of experience building partnerships between brands, talent and communities across luxury, music, hospitality and sport. I am CIM-accredited and I work with brands that want partnerships that feel authentic, deliver measurable results and are worth talking about.

I plan and deliver brand partnerships and activations from first idea to results, backed by event management, content marketing and digital strategy.

Selected work

Roc Nation: "A Night of R&B" showcase introducing three new artists.

Rolls-Royce x YGWYPF: bespoke backpacks and keyholders, a first for the marque.

Gillette Sensitive Skin Guard and HD Cutz: community-led grooming partnership.

Runnpac x The BoTree London: a luxury hotel and a running community, with 150+ attendees.

See the full case studies, or get in touch to talk about your next partnership.